Connect360 Become a creative partner
Creative partners · Ideation Lab

Make the content that AI marketing tools run on.

The Connect360 Ideation Lab connects ecommerce brands with freelancers, studios and AI creation tools, and grades every piece of content on real results. It launches with the Connect360 pilot, and we're choosing founding creative partners now.

Founding partner programLaunching with the pilot
Become a creative partner See the Ideation Lab
Why content matters here

Garbage in, garbage out.

An AI marketing tool can only perform as well as the content it runs. Connect360 measures every tool against a locked forecast and a holdout, so the quality of an ad, video or email shows up in real numbers, not opinions.

That makes good content easy to spot and weak content impossible to hide. The Ideation Lab is where brands act on it.

  1. 1Content is created in the Lab, by the brand, an AI tool or a creative partner.
  2. 2Tools run it across the funnel.
  3. 3Results are measured against a holdout.
  4. 4Each piece is graded on the KPIs agencies use for its type.
  5. Proven content is reused. Weak content is remade, and the loop starts again.
The Ideation Lab

Four places to create and improve marketing content

The Lab sits inside each brand's Connect360 app, with no separate sign-in. Every piece of content is graded once it runs. Tools reuse what works, and content that performs badly for 6 months is marked "Do Not Use" so the brand can remake it.

Canvas360
Visual brainstorming

Design, mood, inspiration and vision boards, plus the brand's content library in one place.

Studio360
AI creation

Generate marketing assets with AI creator tools. Every asset is graded once it runs.

Guild360
Creative partners

Brief freelancers, networks and boutiques, often to fix or replace content that underperforms.

Crew360
Project work groups

Invite design teams and manage creative work from brief to delivery.

Design concept with sample figures. The Ideation Lab launches with the Connect360 pilot. Saguaro Skin Co. is a fictional brand.
What brands get

Content that earns its place, in one place

Everything in one place

Boards, assets, briefs and projects live inside the brand's Connect360 app.

Content graded on results

Each piece is scored on the KPIs agencies use for its type, from real performance.

Proven content reused

Tools draw on content that has already worked instead of starting from scratch.

Poor content caught and remade

Content that performs badly for 6 months is marked Do Not Use and can be remade in the Lab.

AI drafting everywhere

AI helps draft boards, briefs, copy and assets in every section.

The brand owns it all

Everything a brand creates in the Lab, or commissions through it, belongs to the brand.

For creative partners

Work for brands that are ready to buy, judged on results

Brands ready to buy content

Brands come to the Lab to create and fix content, often right after their numbers show something isn't working.

Work judged on results

Content is graded on real performance. Good work is visible, and it gets reused.

A preferred-provider listing

Partners are listed as preferred providers in the Ideation Lab, where brands brief their creative work.

Who we're looking for

FreelancersDesigners, video editors, copywriters, voice talent
Freelancer networksMarketplaces and talent platforms
AI content creation toolsVideo, image, voice, avatar and text generators
Creative boutiquesSmall studios and AI creative-building teams

Three ways to connect

APIConnect360 connects to your service directly.
Sign-in flowBrands link their own account with you from inside the Lab.
UploadYou or the brand upload finished work.

What's expected of partners

  • The brand owns the work. Everything created for a brand belongs to the brand, with full commercial use and no attribution required.
  • Content passes the brand's checks. Work must pass the brand's guide and claim checks before it can run.
How partnering works

From inquiry to preferred provider

  1. 1

    Inquire

    Tell us what you create and how you work.

  2. 2

    We review fit

    We look at your work and how it fits the brands in the pilot.

  3. 3

    Agree partner terms

    We share terms, including the brand-ownership and content-check rules.

  4. 4

    Connect

    By API, a sign-in flow or uploads, whichever suits you.

  5. 5

    Get listed

    You appear as a preferred provider in the Ideation Lab.

Founding partner program

Become a creative partner

The Ideation Lab launches with the Connect360 pilot, and we're choosing founding partners now. Tell us about your work and we'll reply within 2 business days.

What you create (choose all that apply)
FAQ

Partner questions

Is the Ideation Lab live?

Not yet. It launches with the Connect360 pilot, and we're choosing founding partners now.

Who owns the work?

The brand, always. Partner terms allow the brand full commercial use, with no attribution required.

How is content graded?

On real results, using the KPIs agencies use for that type of content, such as click-through rate for ads or completion rate for video. Content that performs badly for 6 months is marked Do Not Use, and the brand can remake it.

What are the partner terms?

We share terms once we've reviewed your inquiry and confirmed a fit. Every agreement includes the two rules on this page: brands own what's made for them, and content passes the brand's checks before it runs.

Do I need an API?

No. You can connect by API, through a sign-in flow, or by uploading finished work.

Can individual freelancers apply?

Yes. Freelancers, networks, AI creation tools and boutiques can all apply.