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Brand Budget Calculator

Enter your information to generate a tailored marketing budget recommendation grounded in SBA guidelines, Gartner CMO research, and real-world agency results.

Brand or company name Optional. Used only on this page.

Industry or vertical

Business stage

Monthly gross revenue

Your average sales per month before costs.

Growth goal

Average order or customer value

Optional. Shows how many sales cover the base fee.

Return to budget forecast

Recommended monthly marketing budget——

Suggested ad budget—Paid straight to the ad platforms

Your Connect360 plan——

Healthy range——

Sales to cover the base fee——

How the budget splits

Your recommended monthly budget, divided between ad spend and the Connect360 base fee.

Ad spend—

Connect360 base fee—

Performance fees are paid only for tools that hit their locked target, so they come out of results, not out of this budget.

Marketing spend by revenue

Typical marketing budgets as a share of revenue, by revenue band. Sources: SBA, Gartner CMO Spend Survey 2025, Forrester 2026.

Monthly revenue	Annual revenue	Typical share of revenue	Typical monthly budget

Our recommendation

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An estimate from general benchmarks, not a quote or a forecast of results. Budget guidance draws on U.S. Small Business Administration guidelines (7–8% of revenue for many small businesses), the Gartner CMO Spend Survey 2025 and Forrester 2026 B2B marketing benchmarks; industry ranges are adjusted for your stage and growth goal. Connect360 base fees are pilot pricing and may change before general launch. Ad spend is paid directly to the ad platforms from your own accounts and is never marked up.